Marketing strategy to dominate local searches has paid off big for the Computer Genie. After creating a professional website with great visuals, Genie also reached number one positions on Google for selected terms in all local areas.
Customer research and feedback led to the creation of three microsites that share unified branding. Each website makes it easier to focus marketing efforts on specific customers.
Our main goal was to dominate local searches. With detailed keyword research and a list of key geographical areas, the Computer Genie slowly gained first positions.
Building up a customer list came naturally, and we picked SMS marketing since the company was gathering the phone numbers of their customers. Genie quickly doubled the amount of referral business.
A 20-year old hobby that turned into a business which then turned into a local success story. Helping the community to stay online since the first lockdown by repairing broken laptops and desktop computers.
We knew Computer Genie needed a fast loading website that looked professional to dominate local searches, leaving competition looking like amateurs.
Computer repair is heavily dependant on the area. So we picked the most prominent places and focused our marketing within 1-hour drive radius from Ash Vale.
Keyword research gave us an idea about search terms people look for on Google. From that list, we could then select the right business related keywords to focus on.
Text message marketing could be incredibly efficient, and for Computer Genie, this form of marketing quickly doubled the referral from an existing customer list.
The development of additional microsites has evolved naturally by talking to Genie customers and finding out the ways of marketing laptop repair but also gaming PC build services.
There are now more than 40 landing pages on the Computer Genie website. After six months of marketing, the business receives more than five calls each day at no marketing cost.